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アフィリエイトボード
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Affiliate Summit 2004 スピーカー
(アフィリエイト業界のみならず、世界のネットマーケティングの権威がスピーカーとして参加しています）
Michael Abolafia
Affiliate Program Manager, GSI Commerce
Mike was responsible for developing and implementing a comprehensive affiliate
marketing program as a central component to the sales growth of an expanding
roster of GSI e-commerce client partners. During his tenure, he worked
with a team that instituted affiliate marketing strategies which have
yielded double-digit growth for such established brands as TheSportsAuthority.com,
Dick's Sporting Goods, Reebok, and Ace Hardware. Mike works with a team
to manage affiliate marketing programs that have contributed to the growth
of a GSI roster currently exceeding 40 partners. Along with Mike, GSI
Commerce now has 6 people dedicated to driving sales via Affiliate Marketing
resulting in a win-win for GSI's Affiliates and Merchant Partners.
Mike possesses a B.S. in Psychology from the University of Maryland, and
further built a foundation for his role at GSI Commerce while contributing
to the working in Affiliates at half.com. An important component of his
experience has been adapting to the dynamic and evolving conditions of
the online marketplace, and balancing the needs of business clients with
the competing interests of the wide array of affiliate partners that formulate
the base of his marketing efforts. At GSI the relationships with our Affiliates
are a cornerstone of our strategy.
Dan Chiss
Director, Partner Services of Performics
Dan Chiss is Director of Partner Services at Performics, which provides
performance-based online marketing services and technologies for leading
multi-channel marketers. Dan is responsible for overseeing partner development,
affiliate operations, and media planning and buying. Performics recently
announced its intent to be acquired by DoubleClick Inc. (NASDAQ: DCLK)
Previously, Dan was Director of Marketing and Business Development for
RollingStone.com, where he oversaw marketing and strategic alliances for
a $22 million, 100-person standalone division of a publicly-held company.
He also spent several years working for a leading music promotions company
and, early in his career, founded his own mobile DJ business.
Dan holds a BA from the University of Michigan and an MBA from Indiana University.
Peter Chun
Merchant Account Manager, LinkShare
Peter Chun is Account Manager at LinkShare, and is responsible for managing
and growing a strategic portfolio of merchant accounts. He consults with
his clients on a regular basis, providing strategic guidance, direction,
and insight for managing highly successful affiliate marketing programs
and increasing online revenue through this channel. His previous experience
ranges from business development and strategic consulting, to sales and
marketing, at Sirius Satellite Radio and Kozmo.com. Peter earned his undergraduate
degree from The George Washington University.
Shawn Collins
Co-founder, Affiliate Summit
Shawn has been an affiliate since 1997, and an affiliate manager since
1998. He was the affiliate manager for one of the early affiliate programs,
Medsite.com, and he ran the first affiliate program directory, Refer-it,
in the late 90s.
As Director of Affiliate Marketing for ClubMom, where he launched the affiliate
program in March 2000, he's built one of the premier per lead affiliate
programs. In this role at ClubMom, he was also a 'super affiliate' as we
handled more than 120 affiliate relationships with brands such as Barnes
& Noble.com, Dell, and the Gap.
His book, "Successful Affiliate Marketing for Merchants" is the best selling book in the space, and it is
considered to be required reading by affiliate managers.
He recently published the AffStat 2004 Report, a research, analysis, and
benchmarking report for the affiliate marketing industry. The data in the
AffStat series is widely quoted by trade publications, including Internet
Retailer and Jupitermedia properties.
Additionally, Shawn is frequently quoted in publications such as DM News, Internet Retailer, Inc.
Magazine, MarketingSherpa, and the New York Times.
Todd Crawford
Vice President, Western Sales, Commission Junction
As vice president of western sales Todd Crawford directs the western sales
team and is responsible for increasing Commission Junction's market share
and driving new revenues. His responsibilities also include overseeing
the development of agency relationships and evaluating business development
opportunities. Todd Crawford first joined Commission Junction in 1998 as
vice president of sales, and during his tenure at Commission Junction he
has held positions as vice president strategic initiatives and vice president
business development, in addition to managing operations in the United
Kingdom. Crawford has extensive experience in online performance marketing
and speaks often at industry conferences and marketing events.
David Delisle
CEO, WebBloom
David Delisle is the founder and Chief Executive Officer of WebBloom (www.webbloom.com),
a vibrant Online Marketing company rooted in the heart of Victoria, Canada.
Seeing a need for a team approach to the development and deployment of
corporate websites, he established the company in 2001.
He is an active member in the Affiliate Marketing community and challenges
ideas and trends in an effort to continually drive this new medium.
His passion for Online Marketing started at the early age of 12 when he
started a Bulletin Board Service (BBS); an early version of a website and
still many years before the World Wide Web. This was his first encounter
of the potential marketing power of the Internet as he easily networked
with people from all walks of life.
Later, he completed a degree in Computer Science with a minor in Business
and soon found himself working for Abebooks, which has become the most
important virtual supplier of used books in the world. During his time
as Online Marketing Manger at Abebooks, he was able to swell their multimillion
dollar Affiliate program by over 500% in just over a year.
David currently lives in Victoria, British Columbia where he is wired to the web 24/7.
Declan Dunn
CEO, Dunn Direct Group
Declan Dunn is CEO of Dunn Direct Group, home of the breakthrough, Right
Now Marketing system that shows you how to power your own business in plain,
simple English. Developed through years of testing with companies ranging
from Fortune 100's to small businesses, this system combines Instructional
Technology and direct marketing to drive results.
Right Now Marketing is drawn from Dunn's 10 years of experience creating
results for clients of all sizes. Instead of theories, books, tips, or
techniques, Right Now Marketing plugs you into the same system used by
the Fortune 1000's to dramatically improve sales.
Forget all the hype, let's get to the point. When do you want customers?
Right now! When do you want to have a successful campaign running? Right
now! When are you going to find the time to do this all? Right now. That's
right. We've nailed it down to one hour a week; just one hour a week to
focus, hone, and profit from your efforts.
Peter Figueredo
CEO, NETexponent
Peter co-founded NETexponent ( www.NETexponent.com ) in order to provide
clients with best of breed services in online customer acquisition. NETexponent
is an online direct marketing agency that builds custom partnership networks
for efficiency driven advertisers.
Their suite of services includes Affiliate Marketing Management, Media
Partnerships, Creative Development, Search Marketing, and Website Analytics.
Through these services Peter and his team are able to deliver their clients
with a high volume of valuable customers at an efficient rate.
Current clients they provide these services to include; The New York Times,
ESPN, Financial Times, ULTA.com, etc. Prior to co-founding NETexponent
Peter's 6+ years of online advertising agency experience came from working
at Mass Transit Interactive as the EVP of Performance Marketing, itraffic
(an Agency.com company) as the Director of Affiliate Marketing, and Nielsen
Media Research as an Interactive Research Analyst.
Kim Gowie
Affiliate Manager, American Consumer Opinion
Kim Gowie manages the American Consumer Opinionｮ Affiliate Program. American
Consumer Opinionｮ Online Surveys, boasts the largest worldwide online consumer
panel. American Consumer Opinion is owned and operated by Decision Analyst,
Inc., a premiere global marketing research and consulting firm. Under Kim's
leadership affiliate referrals have doubled, due largely to her success
in the European Markets-notably the UK and Germany.
Kim's Internet marketing background runs the gamut from managing advertising
campaigns and strategic alliance relationships with top Media Metrix websites,
to managing a global affiliate program. Of past assignments, working with
the largest online matchmaker-Match.com-is quite notable. At Match.com
Kim successfully implemented the first integration of Match.com content
with the largest female content website.
Kim resides in Dallas and has a BBA from the University of Michigan.
Rachel Honoway
VP Sales and Marketing, KowaBunga! Technologies
Rachel has been with KowaBunga! Technologies the company first stepped
into the Affiliate Marketing industry. Throughout the years, she's assisted
several companies as they begin their Affiliate Marketing strategies and
has walked with them as they face the day to day responsibilities, the
pressing issues and the rewarding success.
Rob Key
President, Converseon
Rob is President & CEO of Converseon, a new breed of communications
agency that capitalizes on the changing ways consumers and businesses gather,
synthesize, share and act on information.
Converseon focuses on 渡on-paid� communications channels � those channels
that cannot be accessed through traditional advertising means � including
affiliate marketing, search engine optimization and public relations. The
agency is pioneering new approaches that bridge marketing disciplines for
some of the world's largest companies.
Prior to his position with Converseon, Rob was Senior Vice President and
Managing Director of C&W Interactive, the interactive service line
of Cohn & Wolfe, one of the world's largest public relations firms,
and a division of Young & Rubicam. In that capacity, he oversaw a variety
of innovative campaigns to help generate visibility and brand identity
for leading companies in the technology (Internet, software and hardware)
and corporate sectors, including Outpost.com, NetValue, Microsoft, Orange,
Digital4Sight, (chaired by Don Tapscott), among others.
Rob also headed up C&W's 的nnovation Group� � where he led the company's
efforts to help reinvent public relations to meet the needs of today's
e-businesses. He was a member of Y&R 2.1 and the WPP.com board, chaired
by Esther Dyson. Recognizing that in the digital environment, public relations,
direct marketing and advertising are merging, he worked closely with C&W's
sister agencies, Landor, Impiric, Y&R Advertising and the Digital Edge,
to help pioneer an integrated, best of breed, digital marketing solution.
Previously, he was worldwide leader for the Deloitte Consulting Group relationship,
where, among other activities, he conceived and executed one of the first
(and most ambitious) webcasts. He also oversaw strategic programming for
a variety of the industry practices and service lines. He has worked for
a variety of leading companies and organizations to help positively position
them in the marketplace, including Lycos, Symantec, Internet Security Systems,
Arthur Andersen's Business Consulting Group and “Best Practices” group,
among others. Rob also helped initiate the first-ever branding campaign
for Lexmark International following its spin-off from IBM. He assisted
them in structuring their marketing/communications group and was instrumental
in coordinating communications activities around the company's highly successful
IPO.
He has won numerous awards for his work, including a bronze anvil award
for the nation's best oped, which he wrote for The New York Times.
In his spare time, Rob trains racehorses (a lifelong passion); drinks wine, and climbs whatever
mountain he can find.
Gary Kibel
Attorney, Davis & Gilbert LLP
Gary Kibel is an attorney with the law firm of Davis & Gilbert LLP in New York. He practices in the
areas of Advertising/Marketing, New Media, Intellectual Property and Corporate law.
Gary regularly counsels clients with respect to advertising and technology
issues such as interactive advertising, promotions, software and content
licensing, wireless services, cybersquatting, privacy and security, joint
ventures, copyrights, trademarks, trade secrets and laws affecting the
Internet.
Gary also advises multinational, national and local advertising and public
relations agencies with respect to claim substantiation, false advertising,
sponsorship agreements and the licensing of creative materials. Prior to
becoming an attorney, Gary was an information systems analyst with Merrill
Lynch & Co.
Davis & Gilbert represents many of the country’s leading advertising,
marketing, promotions and public relations agencies, in addition to prominent
technology companies, marketers, and Internet and advertising trade associations.
D. Beth Kirsch
Affiliate Manager, Audible
Beth was brought in to re-launch the Audible affiliate program after the
program was under performing for a number of years. This is her fourth
affiliate program. Her other programs included
Sheet Music Plus, GroupEngines and ActionAce.com. She is a strong believer
in giving affiliates the tools and support they need to succeed.
Before moving into e-commerce, Beth worked in politics lobbying for national
environmental groups, such as the National Wildlife Federation working
on campaigns to save the Arctic National Wildlife
Refuge and the Ancient Forests of the Pacific Northwest. She also worked
for Democratic Party candidates including Bill Clinton.
Beth is a graduate of Hampshire College with a degree in environmental economics.
Chris Kramer
Media Director & Co-founder, NETexponent
In the role of Media Director, Chris oversees clients' performance marketing strategy execution and
the media team of NETexponent. Having developed key strategic relationships with publishers and
advertising partners, Chris has laid the groundwork for NETexponent to be the premier performance
marketing agency.
Before co-founding NETexponent Chris helped to build the performance-marketing group at Mass-
Transit Interactive as their Senior Marketing Manager. Prior to that Chris established himself as a
leader in the industry as part of i-traffic's then newly formed affiliate marketing group. By taking their
premier client from the early launch stages to a category leader and consistently exceeding revenue
goals, he has learned what it takes to make performance marketing work.
Chris has also had more than six years of experience in the off-line world managing large teams with
companies such as Eddie Bauer and Disney Home Video.
Kevin Lee
CEO of Did-It.com
Kevin Lee is co-founder and chief executive officer of Did-it.com. With Did-it.com's proprietary
Maestro system and advanced customized strategies, clients optimize their paid placement and paid
inclusion search marketing campaigns in real time. Kevin and the Did-it.com team have been
dedicated to helping search marketers succeed since 1996.
Kevin is a founding board member of SEMPO, serves on the Search Council for the Association for
Interactive Marketing, the IAB Search Committee, and writes a weekly column for ClickZ on "Paid
Search Strategies".
An acknowledged expert on SEO and SEM, Kevin is regularly quoted by the major news media
including the Wall St. Journal, Business Week, CNET, San Jose Mercury News, DMNEWS and
Catalog Age. He is also a frequent and well-respected speaker invited to top industry conferences.
Kevin earned an MBA from Yale School of Management in 1992.
Jim Mansfield
President, Vayan
Jim is the co-founder and president of Vayan Marketing Group. Jim sets the strategic direction for the
company and runs the day to day operations. Jim has been an internet entrepreneur for the last 4
years working on several start-up efforts, one of which was awarded top prize at the University of
Michigan Business School business plan competition in 2000, before rolling them into Vayan
Marketing Group which was founded 2 years ago as iMarket Offers.
Prior to his internet marketing career Jim was a management consultant for 8 years working for top
firms such as Ernst & Young and Cambridge Technology Partners (now part of Novell). Jim is a
graduate of the University of Michigan.
Fredrick Marckini
CEO & Founder of iProspect
Fredrick Marckini is the Founder and Chief Executive Officer of iProspect, The OriginalR Search
Engine Marketing firm. Established in 1996 as the nation's first search engine marketing-only firm,
iProspect provides services that maximize website ROI through natural search engine optimization,
paid inclusion, pay-per-click program management, Web analytics and the industry's only patentpending
website conversion enhancement service to Fortune-1000-sized organizations.
iProspect serves many of the worlds largest and most recognized brands including John Deere,
Mercedes-Benz, Sharp Electronics, Ford Motor Company, Verisign, and Xerox.
Marckini authored three of the industry's most respected marketing books including, Secrets To
Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998),
and most recently, Search Engine Positioning (2001). He is considered one of the founding fathers of
Search Engine Marketing and writes a regular ClickZ column SEM success strategies called,
"Search Results."
Mr. Marckini is a frequent speaker at industry conferences including Internet World, AD:Tech, Search
Engine Strategies, eMarketing Association, Frost & Sullivan and the Massachusetts Interactive
Media Council (MIMC).
He has been interviewed and profiled in a variety of media outlets including The Wall Street Journal,
Financial Times of London, Inc., Investors and Business Daily, BtoB Magazine, Internetnews.com,
DM Review, Internet Retailer, PC Magazine, Search Engine Watch, ZDNet, CBS Radio, National
Public Radio, and others.
Mr. Marckini serves on the Search Committees for Interactive Advertising Bureau and the
Association For Interactive Marketing.
He is a founding Board Member of the Search Engine Marketing Professionals Association (SEMPO)
where he Chairs the Development Committee and Co-Chairs the Marketing Committee. Mr. Marckini
earned a bachelors degree from Franciscan University in Ohio.
Jonathan Miller
Director of Affiliate Marketing, KowaBunga! Technologies
Originally trained in classical marketing Jonathan made the transition to Internet Business in 1997,
setting up numerous industry portals and sites. Jonathan is widely recognized as an expert affiliate
marketer and has set up and managed programs in such diverse industries as Online Gaming, Life
Insurance, Electronics and Financial Services.
Jonathan specializes in consulting with companies to develop integrated affiliate marketing
strategies, launching new programs and turning around underperforming programs.
He’s a popular conference speaker and most recently spoke and held affiliate manager workshops at
AffiliateForce2003 in the Bahamas. Jonathan is married with 2 daughters and lives in Johannesburg,
South Africa, from where he runs TEAM AFFILIATE.
Team Affiliate is staffed by 9 dedicated managers and expert recruiters who, under the guidance of
Jonathan Miller, Director of Affiliate Marketing, manage and consult to more than 26 companies at
present including Amerix Corporation, ShareBuililder, PickYourLenders, LiveDeal and many more.
Jonathan痴 recruitment and program management philosophy is one of 然elentless contact� and the
methodologies developed and implemented by him and his team attests to their success.
Jeff Molander
President, Molander & Associates
For nearly 17 years, Jeff Molander has consulted to leading marketers � helping them to control
customer acquisition and retention costs through adoption of integrated performance marketing
strategies that leverage both the Internet and "dirt world" alliances. Today, he is on the front lines
working with leading multi-channel retailers, catalogers and service companies bringing popular
affiliate marketing programs into a more efficient, controlled and integrated marketing strategy across
a variety of performance-focused tactics ranging from search engine marketing to shopping portal
partnerships.
Molander founded Molander & Associates Inc., an outsourced provider of research-focused business
development services, in 1997 - serving a variety of U.S. and international clients ranging from startups
to trade commissions and corporate think tank groups. In 1999, he joined client, Perfomics (set
to be acquired this month for $64 million by Doubleclick Inc.) to help found and grow this online
marketing services company. As Vice President/Sales & Marketing he was instrumental in taking the
company from concept to start-up and finally on to a fully operational company over the course of
two years � securing key management team members and helping to close $7 million in venture
funding along the way. His past includes work within both the corporate and agency sectors where
he has served a variety of clients ranging from multi-channel retailers like Neiman Marcus, Pacific
Sunwear and Eastman Kodak to direct marketers like Blair Corporation and ING Bank to CPG
companies like Kraft Foods, Purina and Proctor & Gamble.
Through his work as a founding Board member of the Association of Internet Professionals/Chicago,
Molander was instrumental in creating the largest group of organized, active Internet professionals in
the U.S. He has also served as Internet Program Director for the American Marketing
Association/Chicago and is an active member of the National Retail Federation's Shop.org, the Direct
Marketing Association and its Association of Interactive Marketing arm and the Chicago Interactive
Marketing Association. Molander is a regular, sought-after speaker at a variety of marketing trade
conferences and academic functions including The Direct Marketing Association, DMD New York,
The National Retail Federation / Shop.org, the American Marketing Association, The Market
Research Association, CMP Media's E-business conferences, the International Institute of Research
and AdWeek Magazine's Internet World Forum. He is regularly published in a variety of news,
advertising, marketing and digital communications journals including Business 2.0, Inc. Magazine,
MarketingSherpa, Internet Retailer Magazine and DM News (iMarketing News).
Corey Newhouse
Director and Chief Hitchhiker, FreeRide.com
Corey Newhouse is the Director and Chief Hitchhiker for FreeRide.com, one of the oldest loyalty
sites on the Web. Established in 1997 and resurrected in 2003, FreeRide rewards its members with
points (called “Tokens”) for shopping, taking surveys, reading email and browsing the site. These
Tokens can be redeemed for gift cards, merchandise and more.
Prior to joining FreeRide, Corey ran GreatBuyUSA.com, the online arm of direct marketing giant
Media Solution Services. There he established the affiliate program, created and implemented the
search engine marketing strategy and created online partnerships with Fortune 500 banks and
financial institutions. He designed and built online testing models, created successful email
marketing programs and established a Canadian sister site GreatBuyCanada.com.
In 1999, Corey began his Internet career by founding the marketing department at start-up
CityStuff.com, an e-commerce site that delivered city-specific food, clothing and souvenirs
nationwide. Having no idea what CPM stood for, he braved the waters of the dot-com boom & bust
and learned the ropes of the Web in real time. Although Citystuff did not ultimately survive (RIP), its
legacy lives on in his spirit.
Corey's prior careers include 7 years in the music business doing radio promotion for record labels
including MCA, Jive, and TVT and as an entrepreneur in the commercial maintenance sector.
He graduated from Binghamton University with a BA in Economics and a Masters in Cynicism. He is
a car fanatic and loves to skeet shoot.
Chris Park
Affiliate/Partnership Manager, Blair.com
Chris is Blair.com's Affiliate/Partnership Manager. He's managed Blair.com's affiliate program with
Performics since its inception, which began along with the launch of Blair.com in January 2001.
Blair.com quickly became a leading Performics merchant. In July 2001, Chris added an additional
Blair.com affiliate program with Commission Junction. Blair.com's affiliate program with CJ is
regularly ranked #1 in its primary category.
Chris has been employed by Blair for nearly 15 years, beginning his career in Blair's advertising dept.
He recently spoke on a panel about Effective Affiliate Management Strategies at AffiliateForce2003.
Dan Pfeffer
Affiliate Development Manager, LinkShare
Dan Pfeffer is Manager of Distribution Services at LinkShare. He is primarily responsible for
developing relationships with LinkShare affiliates, and helping to grow their businesses through the
creation of revenue-driving partnerships with LinkShare merchants. His previous experience includes
business development and sales management in both direct marketing and outside sales. Dan
earned his undergraduate degree from the University of Colorado, Boulder, and his MBA in
Marketing from the University of Colorado, Denver.
Ryan Phelan
Co-founder, Affiliate Summit
Ryan Phelan has spent the last 8 years assisting companies succeed through effective and profitable
online and offline marketing. Ryan is currently Co-Founder of AffiliateSummit.com and Chief
Operating Officer for Universal Promotions Group in Omaha Nebraska. He is currently one of the
leading authorities on Affiliate and Consumer Marketing through his work as an industry consultant
as well as attending conferences as a presenter and writing articles for online media.
Most recently Ryan was the Chief Operating Officer for KowaBunga! Technologies, a leader in
Internet Marketing solutions for tracking performance based revenue and the former Sr. Vice
President of Ecommerce for GiveAnything.com.
Ryan is 32 years old with a bachelor痴 degree in Psychology.
Wayne Porter
Editor, ReveNews.com & Co-Founder, SpywareGuide.com
Mr. Porter is the driving strategic force behind SpywareGuide.com - a leading news and information
source discussing technologies ranging from marketing and advertising-focused devices to privacyinvading
espionage tools used by a wide variety of legitimate and illegitimate concerns. His company
also markets a number of useful privacy tools for both consumers and large enterprise. In addition he
leads the publishing efforts of Revenews.com, a GMD Studios brand, dedicated to educating
marketers about the affiliate marketing industry, micro-retailing and viral marketing.
In the past he has served as Vice President of Business Development for such companies as
AffTrack (a leading provider of revenue data collection and processing for large, retail-focused
affiliates) and is a prominent writer, performance marketing consultant and speaker. Porter was
integral in bringing together the fiercely competitive affiliate networks so as to help develop and
publish an industry Code of Conduct... essentially, a set of ethics and business practice guidelines
for the largest of retail-focused affiliates and business partners. This Code was focused on the use of
downloadable applications by affiliates such that they "playing fairly" amongst themselves and with
consumers. Mr. Porter also served on the FTC's Spyware Workshop Panel in Washington, D.C.
leading discussions on new technological responses to spyware.
Jeffrey Reberry
Director Business Development, Shoedini.com
Director of Affiliate Marketing for eBags.com and TUMI.com (April 99 � July 03). Jeff joined
eBags.com in early 1999 to launch an affiliate marketing program and in a little over 4 years it has
generated more than $10 million revenue and paid out over $1.5 million in commissions.
In early 2002 a second program was launched for TUMI.com. Both programs combined this year will
do more than $8 million in revenue and Jeff successfully launched a 2nd program on the CJ network
in early 2003. Jeff left eBags in July 2003 to pursue other interest and he now consults to several
other companies in the online marketing area, with a strong emphasis on affiliate marketing.
Jeff is now focused on creating a world class affiliate program for Shoedini.com and they company
has seen outstanding growth in the past thee months.
Scott Richter
President of OptInRealBig.com
Scott Richter is the President of OptinRealBig.com, LLC � an industry leader in high-deployment
email marketing dedicated to operating under the standards of all email laws and pioneering the way
of 澱est practices� development.
Scott founded OptinRealBig.com, LLC in 1998 and brings to the company numerous years of
experience in online marketing and e-commerce. When you walk into their headquarters in
Westminster, Colorado, the writing on the wall is evident. The office is covered with images of their
success and constant reminders of the company's commitment to excellence. It only takes a moment
of talking with Scott to realize that he just 堵ets it.� His relaxed and casual personality conceals a
talented strategist who spends countless hours guiding his staff, collaborating with clients and
inventing his 渡ext big thing�. Under his direction, OptinRealBig.com has enjoyed continuous growth
and is recognized as one of the nation's fastest-growing online marketing companies.
Scott is an established industry leader and speaks at numerous national events. His insight and
recommendations regarding online advertising and email marketing is continuously sought after by
business and industry publications. He has received substantial print, TV and radio media attention
and has covered the front page of the Wall Street Journal and, People Magazine. Most recently,
Scott made an appearance on the Daily Show with John Stewart and was ranked by Details
Magazine as the �9th Most Influential Man�.
As if being an online mogul is not enough, Scott is also involved in the restaurant and real estate
industries. When Scott's staff forces him out of the office, he enjoys playing hockey, training his three
dogs and raising his two wonderful twin boys.
Bryan Rhodes
Online Marketing Manager, Backcountry.com
Bryan Rhodes was the first affiliate manager for Backcountry.com and grew the program by at least
100% each of the last three years. He has a deep understanding of the challenges involved in
developing a program that spans 7 major categories and more than 100 brand names.
Bryan now manages all of Backcountry.com's online marketing and offers a unique perspective on
the interaction between affiliate and other internet marketing programs.
BackcountryStore.com is currently a CJ Success Story.
Peter Sampson
VP of Business Development of Chexx Inc.
Peter Sampson is the VP Business Development for Chexx Inc. Chexx Inc is the world's leading bulk
supplier of multi-currency cheques, and electronic credits, for beneficiaries around the world. Peter
has held a variety of Strategic Marketing and Business Development positions, from technology
start-ups to multi nationals. He travels extensively throughout North America and Europe with his
role. Peter is a Sessional Marketing Instructor at Canada's largest Polytechnic, BCIT, and has an
MBA from Royal Roads University.
Brook Schaaf
Affiliate Manager, Shoes.com
Brook Schaaf manages a multi-million dollar affiliate program for Shoes.com. He is the former
Affiliate Manager for Zappos.com, an early CJ Success Story.
He has spoken at industry events and is interested in affiliate marketing as the intersection of
merchandising, marketing, customer service, and technology within a company. Brook studied
German at the University of California, Berkeley.
Carolyn Tang
Affiliate Manager, collectiblestoday.com
With over five years of experience in the industry, both as an affiliate and as a program manager,
Carolyn has seen firsthand how technology and values in affiliate marketing have grown and
evolved. She has run both network and independent programs and is currently spearheading the
collectiblestoday affiliate effort, driving over 30% growth in her first year of involvement. Carolyn
believes that a strong, ethical affiliate base and mutual respect are critical to a successful program.
Missy Ward
Co-founder, Affiliate Summit
For nearly 10 years, Missy Ward has been at the helm of companies who have successfully grown
their businesses through the pay-for-performance model. Currently, Missy is the Director of
Marketing for CPAEmpire.com. Prior to joining CPAEmpire.com, Missy served as the Vice President
of Partnership Marketing of eBound Strategies where the pay-for-performance model accounted for
nearly 75% of their sales. She also served as the President of Aluria Software and the Vice
President of Marketing for Global Travel International where she was responsible for all online and
offline marketing channels, public relations and membership retention � growing company revenue
from $10 Million to $125 Million annually. She is considered an authority on pay-for-performance
marketing, writing articles for online media and acting as an industry consultant to business
interested in starting or building their affiliate programs. Missy is also a co-founder of Affiliate
Summit, the industry conference for affiliate and performance-based marketing.
Linda Woods
President, PartnerCentric.com -- formerly AffiliateGoddess.com
Linda Woods, President of PartnerCentric, Inc. and known throughout the industry as the Affiliate
Goddess, has been involved with affiliate marketing practically since its inception. Starting in the late
90s as Director of Internet Marketing for a Web design firm, she moved on to then-innovative startup
Commission Junction as the affiliate recruitment manager in 1999; she started her own Internet
consultancy in 2000.
Since then, she has helped more than 100 companies - large and small - start and manage effective
affiliate programs, including the creating and serving as Director of KowaBunga Technologies' Team
Affiliate outsourced management division during 2003. The Affiliate Goddess Outsourced
Management Service was launched in 2003 and has now become PartnerCentric, with seven
managers and dozens of clients worldwide.
A frequent speaker at Affiliate-related events, Linda is also a featured columnist in the new
"Revenue" magazine, the first magazine focused on affiliate marketing currently on newsstands. She
and her team offer strategy consulting and coaching, affiliate marketing corporate training, affiliate
recruitment and total outsourced management services. Linda lives in paradise, also known as Santa
Barbara, Calif., with her 7-year-old son and loves to dance, dine and travel.
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